South West Yorkshire Trust received the award for “Most Innovative Campaign” at the recent NHS Employers Flu Fighter Awards 2019.
The annual awards took place on Monday 25 March at the Midland Hotel in Manchester. Hosted by NHS Employers chief executive, Daniel Mortimer, the awards were an opportunity to recognise the hard work of flu fighter teams at NHS Trusts around England.
The esteemed award, sponsored by Abbott was given to us for ‘revolutionising the flu campaign to focus on the areas which motivated staff to get the flu jab: caring for the health and wellbeing of themselves, their families, and service users. The powerful posters designed for the campaign, featured staff tending to vulnerable patients and saw them replace the messaging of ‘comfort giver’ with ‘flu giver’ to drive the message home.’